Professional Digital Services, Inc. (PDS)
wants you to have a successful web site experience. PDS,
provides a full range of web site design, development, and
maintenance services tailored to meet your internet needs.
These services include (click on each service for further
Planning and Consultation (between client and PDS staff)
We offer a free consultation on your
web site needs. In a collaborative effort, your needs
and goals will be spelled out so that we mutually understand
exactly the goals and scope of your site development project.
During this collaborative effort, the PDS staff and
associates will offer suggestions on functionalities, graphics,
and text for inclusion in the site.
Once agreed upon, PDS draws a formal contract
for signature by the two parties. The contract spells
out the time deadlines, responsibilities of both parties,
scope of the project (including a list of functionalities),
and Page Layout
Upon signing of the contract, PDS will design
the basic structure of the web site. PDS provides a diagram
and outline list of the pages to be included in the web site.
Each page listed on the outline will be accompanied by a layout
diagram of how each page will appear (including areas shown
on the layout for each content item on the web pages).
These layout diagrams are skeleton versions of each web page
to be included in the web site. PDS will submit this
information to you for approval. With approval, the
actual web site development effort begins.
The look of your web site says a lot about
you and your organization. Some very eye-pleasing graphics
are available for free. If you want a unique look to
your web site, specifically geared to the theme of your business
or organization, you may want to consider some custom graphics.
We will discuss your graphics presentation in the planning
PDS has access to some of the finest graphics
and artistic talent around. During the planning phase
PDS and the client agrees on the level of graphics to be included
in the web site. We can include graphics such as the
Perhaps the most neglected aspect of web
site development is the text that accompanies the web pages.
You want the information on your web site to convey a professional
presence as well as motivate people to do something, whether
to buy, think, or be entertained. PDS provides a full
range of copywriting services, including:
- Web page text
- Sales page text
- Autoresponder messages - messages
that are automatically emailed to people who respond to
one of your email addresses.
- Press releases
- Online classified ads
- Articles - written and submitted
- Evaluation of your copy
In the planning phase, you can decide whether
you are going to submit your copy or you want us to develop
the copy for your web site and perhaps other promotional efforts.
Many web sites feature information in the
form of databases, such as financial sites and statistical
sites. They often require updates on a daily, weekly,
or monthly basis. PDS offers database design and development
using such programs as Access, Cold Fusion, Oracle, and MySQL.
Many web sites require gathering information
from visitors to the site. For example, you may want
to capture the email address of your visitor. This requires
the development of a form to obtain that information.
Some forms are simple, such as subscribing to a newsletter;
others are far more complex requiring many different types
of information. Once we determine in the planning phase
that you need certain forms, PDS will design and add these
forms to the website.
A functionality is a capability the web
site provides to its visitors. A functionality could
range from posting the time and date to current news headlines
(for various areas of interest such as business news, current
news, sports, stock market prices, etc.) to sophisticated
programs that provide complex capabilities of interest to
your visitor. Many of these functionalities are available
(some free, some for various ranges of fees) through vendors.
Some functionalities must be programmed by highly-skilled
computer programmers (such as CGI, Java, PHP,Perl, DHTML,
etc.). Through our network of programmers and developers,
we can meet any need you have for added functionalities.
If you intend to use your web site as a
tool for marketing your products or services online, you need
to have eCommerce capability. eCommerce consists of
the following, which must be designed into the web site:
- Online catalog - listing
of products and services, with descriptions and graphics,
- Shopping cart - online
equivalent of the grocery store shopping cart, where customers
place the products and services they want to purchase until
the check out.
- Payment system -
means for people to pay for
your products and services; you can offer people the opportunity
to pay by credit card, electronic check, or more traditional
forms of payment such as personal check, money order, cash.
If you choose a credit card payment system, you must have
a system to verify the validity of the credit card.
- Merchant account
- a banking system that collects
your revenues and forwards the funds to your accounts (Some
payment systems do not require a merchant account, such
as PayPal, Clickbank, etc.)
As part of the planning process, PDS will
explore the range of possible eCommerce systems available
to meet your needs. There is a dramatic range of costs
depending on what capabilities you need for your eCommerce
As part of our service, PDS will collaborate
with you and your organization to determine a suitable domain
name. The domain name is the web address that people
use to get to your web site. It should be memorable
and perhaps descriptive of your company name or services.
PDS will register the name and see that it is transferred
to the appropriate hosting service.
Each web site needs to be hosted on an Internet
computer server. The companies that provide this service
are normally called Internet hosting services. Even
though PDS offers a hosting service, you would not be required
to use our service. We will assist you in finding a
hosting service that meets your needs.
PDS offers hosting services:
PDS works with a third party hosting
service with which we are pleased. Rates for hosting can be
found by clicking here. PDS
is pleased to be able to keep our costs down by using a third
party hosting service. However, technical aspects of
the hosting service are their own responsibility and not those
of PDS PDS, will however work with you and the third
party host to resolve any difficulties quickly and efficiently.
By "web site promotion" we
mean strategies and techniques to get more qualified visitors
-- those who would be interested in the information you have
on the site, or would likely purchase the products or services
you offer--to your web site.
As part of your contract with PDS, we will
submit your web site to the most popular free search engines
available (they change from time to time). We
also provide you with suggestions for further promotion of
your site. Should you decide to have PDS do any further promotion
of your site, we will negotiate the strategies and the cost
of such promotion.
There is a vast array of promotion methods
available, with new ones coming out almost every day. Some
of these promotional strategies and techniques must be carried
out by the owner of the web site. In other cases, PDS
can pursue promotion methods at a nominal cost should you
decide to have us carry out these tasks.
Here is a partial list of these strategies:
In the planning phase we can suggest and
come to an agreement on some methods for promoting your web
site. As time passes, and more methods come to light,
we will offer suggestions on promotion methods and, if desired,
PDS can carry out the promotional efforts.
Web sites must be dynamic, with fresh
information, products, and services to remain vibrant and
alive. PDS offers services to review with you, the web
site's effectiveness in meeting your goals and needs. Any
further redesign of the web site will be agreed upon between
you and PDS For example, you may want to add more current
information about your organization, your services, photographs
and other graphics, additional functionalities (as they become
available), added products and services, etc. Please see our
We will consult with you on an agreed
upon basis regarding your website so that we may be in a better
position to keep your web site up-to-date and dynamic.
PDS also provides a website evaluation service.
We will review your current web site and make recommendations
for improving the web site to meet your goals.